Self Promotion – An Artmark Project
Bold, Clean & Unapologetically me
– Leaving my Mark
For this assignment, I was tasked with creating a personal brand identity that included the design of a monogram and art mark. The goal was to develop a visual identity that represents my personality, design style, and professional aspirations. This branding needed to be versatile and cohesive, allowing it to be applied across various platforms and mediums, from digital to print.
Adobe Illustrator: This is used to create the monogram and refine the logo design.
Adobe Photoshop: For mockups, touch-ups, and preparing designs for various mediums.
Adobe InDesign: For layout design in branding applications like business cards and portfolios.
Software Used:
Brainstorming
To understand what direction I wanted my brand to take
Monogram
Visual Identity Design: Crafting a cohesive brand identity that reflects personality and professionalism.
Typography: Selecting and refining type choices to align with my brand's tone.
Layout and Composition: Balancing elements across print and digital mediums.
Technical Adaptability: Ensuring designs work seamlessly across platforms and media.
Skills Developed:
Artmark
I designed a pattern inspired by vibrant, rounded floral shapes. I explored and compared different sections of the pattern, carefully refining my selection to find a cohesive, connected, and balanced design. This final choice stood out for its quirky yet smooth aesthetic, reflecting my creative style.
